SEO Manager

Note: When submitting your CV, could you also include examples of previous projects and work? This can be done via a link in your CV or multiple file submissions.

Location: Sheffield. Monthly and/or bi-monthly trips may be required to the DMP Chester office. On-site meetings with clients are sometimes required.

Working Set up: Full-Time. Hybrid Working. This role offers hybrid working with a minimum requirement of three days in-office during probation or depending on business requirements. After successful probation, office days will be subject to agreement. 

Annual Salary: £36,000 Basic + Bonus *£42,000 based on current bonus report & forecast (Uncapped earning potential based on the existing bonus format), Benefits & Progression. Package dependent on experience. The bonus starts after successfully passing probation.

*Based on the bonus reporting to date, there’s £500 per month on top of the basic salary in play. Current annual salary total forecasting £42,000. 

Generous Training Offering that Includes:

• Training hours and support (Varies depending on experience)
• Regular meetings with other managers and the business owner
• Exposure to a variety of clients and tasks
• Access to online courses paid for and available to pursue during working hours
• Access to industry conferences such as BrightonSEO

Why Join Us:

• Competitive salary and benefits package.
• 25 Days holiday (Including Birthday) + Bank Holidays
• A supportive and collaborative work environment.
• Opportunities for career growth and professional development.
• Exposure to a diverse range of clients and industries.
• Access to Financial and Pension Advice.
• Free Health Plan.
• Discounts from big brands like M&S, Sainsbury’s, Boots, B&Q and many more.
• Gym Discounts. You can save up to 30% on a membership at your chosen health club, closest to wherever you live or work. Choose from a wide range of options at over 3,600 gyms, leisure centres, yoga or Pilates studios and bootcamps across the UK.
• IT equipment provided.
• Access and exposure to leading software.
• Uncapped earning potential.
• Be part of a new and fast-growing business that is recognised and supported by the Barclays High Growth team. Opportunities to contribute towards future business ambitions.

Equipment Provided:

• New Windows Laptop
• New monitor
• Keyboard and Mouse
• (Other equipment will be available at office locations)

About Us

Digital Media Partner specialises in Digital Marketing Services, including SEO, Graphic Design and Animation, Web Design and Development, Content Writing, Social Media Marketing, and White Label services.

Depending on their business goals and objectives, we tailor our approach to each client. Our aim isn’t to just get a website to rank or look nice– we want to deliver leads and sales with the help of our services.

We are looking for a talented and dedicated SEO Manager to join our team and help us deliver exceptional results for our clients.

We’re at a pinnacle point in the business, and we’re about to level up after investing in internal processes, structure and growth. One of the biggest upcoming advances will be in purchasing a new HQ office building in Sheffield; this will be a dedicated building project where we intend to expand DMP operations, something we’d like all new team members to be part of. We’re approaching year 4 of business registration with office locations in Chester, Sheffield and Nottingham. We have been recognised and backed by the Barclays Business High Growth team, and we intend to expand our green initiative as an environmentally conscious business in the near future.

The Person

We’re on the lookout for an ambitious leader with a passion for driving success and progress in our dynamic team. As the SEO Manager, you’ll play a pivotal role in our rapid growth trajectory. We need individuals who are ready to roll up their sleeves and deliver outstanding results.

This role demands autonomy and a strong sense of ownership, both in managing tasks and guiding the content writing team. Collaboration is key, as you’ll interface with various departments and freelancers to achieve our goals. At DMP, we welcome all ideas and questions, but we’re especially keen on candidates who can bring fresh perspectives to enhance our processes and services. Staying abreast of the latest digital trends is a must.

You’ll be the torchbearer for DMP, elevating our brand visibility and contributing to our marketing initiatives. This position isn’t for the faint-hearted—it requires someone who thrives on challenges and is eager to carve out their career path. Expect full support from the director and other department heads as you take charge of the SEO department.

If you have a ‘sky’s the limit’ mindset and a hunger for making a tangible impact, this role is tailor-made for you. We’re not in the business of coasting; we seek individuals who are motivated, loyal, and committed to their professional growth. With our uncapped earning potential, your rewards will directly correlate with your contributions. As the department flourishes, so will your role and earning prospects.

The Role

The SEO Manager at DMP is a crucial role, focusing on developing and executing strategies to improve organic visibility, search rankings, and overall traffic for clients. Responsibilities include overseeing technical audits, on-page optimisation, and link-building, ensuring alignment with client goals. The SEO Manager leads keyword research, manages a team, and collaborates with content, creative, and marketing teams for a unified digital strategy.

In addition to technical expertise, the SEO Manager acts as the face of the SEO division, building strong client relationships through regular virtual and in-person meetings. Strong presentation and communication skills are essential, as the role involves presenting results, strategies, and growth opportunities. The position also requires a comprehensive understanding of web development, UX, and CRO, ensuring a holistic approach to client success.

Additionally, the SEO Manager plays a key role in business development by showcasing the value of SEO services through case studies and thought leadership. This role requires staying ahead of industry trends, adapting to algorithm changes, and continuously refining SEO practices to deliver measurable results and long-term client partnerships.

Key Responsibilities:

In addition to overseeing certain aspects of the SEO team and department, the ideal candidate will possess hands-on experience in key SEO tasks such as keyword research, technical audits, and on-page optimisation. They should be ready to step in and execute specific SEO strategies when needed, ensuring that both the strategic and practical aspects of SEO are delivered effectively. This hands-on involvement ensures the team stays agile and the overall SEO performance remains aligned with client goals. As the team and business grows further the role will shift to more managerial-based responsibilities.

Team Management:

Manage recruitment and set clear goals aligned with company strategy. Foster communication, provide guidance and delegate tasks based on strengths. Encourage creativity, set realistic deadlines, and offer constructive feedback. Empower decision-making, prioritise work-life balance, and lead by example.

Client Management:

Understand client objectives, target audience, and SEO goals to guide the SEO strategy. Maintain transparent communication, manage expectations realistically, and tailor optimisation strategies to meet client needs. Demonstrate value through measurable results such as traffic growth, rankings improvements, and actionable SEO recommendations. Welcome feedback, adapt to algorithm changes, and cultivate strong client relationships for long-term success. Regularly analyse performance using SEO tools and aim for client retention, acquisition, and consistent organic growth.

Project Management:

• Utilise project management tools to document SEO progress, track deadlines, and communicate updates with the team and clients.
• Ensure all SEO projects, including technical audits, on-page optimisation, and link-building efforts, are delivered on time and meet or exceed client expectations.
• Communicate effectively with internal teams and stakeholders, building strong relationships and supporting team members where needed.
• Report on SEO performance, progress, and outcomes for both internal reviews and client-facing scenarios, providing actionable insights and measurable results.

SEO Management:

• Conduct regular keyword research and implement findings to enhance rankings.
• Perform technical SEO audits and collaborate with developers to fix issues.
• Monitor, analyse, and report on SEO performance using industry-leading tools.
• Oversee on-page optimisation efforts.
• Manage link-building campaigns and outreach for high-quality backlinks.
• Stay updated on algorithm changes, adapting strategies as needed.
• Collaborate with content, creative, and development teams to ensure SEO best practices are integrated into all digital efforts.
• Lead client meetings, presenting SEO strategies, results, and future opportunities.
• Prepare comprehensive SEO reports that align with client priorities and objectives.
• Analyse data, draw insights and make data-driven recommendations for ongoing improvements.
• Ensure project management tools have up-to-date and relevant reporting.

Qualifications & Experience:

• Proficiency in using project management tools like Monday.com.
• Proficiency in spreadsheets.
• Excellent written and verbal communication skills in English (UK), with the ability to explain SEO concepts clearly to clients.
• Proven experience in managing SEO campaigns, with a strong understanding of technical SEO, on-page optimisation, and link-building strategies.
• Proficiency in using SEO tools such as Google Analytics, Screaming Frog, SEMrush, Ahrefs, or similar.
• Comfortable and confident in client-facing roles, with the ability to build rapport and manage expectations effectively.
• Strong analytical skills and the ability to translate SEO data into actionable insights.
• High attention to detail and commitment to meeting deadlines consistently.
• Ideally, a minimum of 5 years of SEO management experience or similar.
• Experience in leading and managing teams.
• Any qualifications that underpin SEO expertise are preferable but not essential.
• Experience with WordPress websites is beneficial—also, Shopify and BigCommerce.

Key Attributes:

1. SEO Strategy Development: Crafts and implements comprehensive SEO strategies that align with client goals to drive organic growth.
2. Data-Driven Decision Making: Leverages SEO analytics and insights to inform and adjust optimisation strategies.
3. Technical Expertise: Proficient in technical SEO, site audits, and troubleshooting on-page issues.
4. Client Relationship Management: Builds strong, transparent relationships with clients, effectively communicating SEO strategies and results.
5. Autonomous Management: Leads the SEO division with accountability, delivering results in alignment with the company’s objectives.
6. Cross-Department Collaboration: Works closely with content, development, and marketing teams to ensure seamless integration of SEO strategies.
7. Proactive Adaptation: Stays ahead of algorithm updates and industry changes, continually refining techniques.
8. Innovative Problem-Solving: Finds creative solutions for complex SEO challenges, improving client outcomes.
9. Leadership and Team Building: Mentors and manages the SEO team, fostering a collaborative and results-driven environment.
10. Continuous Improvement: Regularly reviews performance metrics, pushing for optimisation and higher ROI for clients.

What Good Looks Like:

• Data-Driven SEO Results: The individual drives significant improvements in organic traffic and search rankings, aligning with client goals and supporting business objectives.
• Strategic SEO Planning: Develops and executes SEO strategies that enhance visibility, engagement, and conversions across multiple channels.
• Team Growth and Mentorship: Inspires the SEO team, fostering growth and encouraging innovative solutions while managing team performance.
• Cross-Departmental Collaboration: Works closely with content, web development, and creative teams to ensure SEO efforts are integrated seamlessly.
• High Client Satisfaction: Consistently exceeds client expectations through clear communication, proactive reporting, and actionable SEO results.
• Proactive SEO Management: Utilises tools like SEMrush, Ahrefs, and Google Analytics to manage SEO projects, track progress, and adapt strategies.
• Positive Engagement and Growth: Improves audience engagement metrics such as time on site and click-through rates through SEO optimisations.
• SEO Reporting and Transparency: Delivers clear, insightful reports showcasing the impact of SEO efforts, ensuring clients understand the value.
• Client Engagement and Business Expansion: Actively showcases the SEO division’s strengths through case studies and industry thought leadership, fostering new client relationships.
• Problem-Solving and Adaptability: Demonstrates a proactive approach to solving SEO challenges and staying ahead of industry changes.

What Bad Looks Like:

• Inconsistent or Poor SEO Results: Fails to achieve ranking improvements or traffic growth, resulting in poor performance metrics.
• Lack of Strategic Focus: Neglects to develop or adhere to a clear SEO strategy, leading to disjointed and ineffective efforts.
• Team Dissatisfaction and Stagnation: Poor leadership results in a demotivated SEO team, with little opportunity for growth or innovation.
• Isolation from Other Teams: Works in isolation, failing to collaborate with content, web development, and marketing teams.
• Negative Client Feedback: Receives complaints from clients about poor results, lack of communication, or unmet expectations.
• Inconsistent Use of SEO Tools: Neglects to log or monitor SEO tasks, resulting in disorganisation and missed deadlines.
• Neglect in Business Development: Lacks initiative in promoting the SEO division, missing opportunities to attract new business or showcase achievements.