SEO & Digital Marketing for Microsoft Partners

Summary

Digital Media Partner partnered with one of the UK’s most ambitious Microsoft service providers to take them from modest search visibility to #1 national rankings across multiple Microsoft-related search terms including PowerApps Services, SharePoint Consultants, and even surpassing Microsoft themselves for competitive terms like Dynamics 365 and Power BI.

Over the course of three years, we delivered a complete transformation of their online presence, from technical SEO and rebranding to UX enhancements and high-converting lead funnels.

SEO Growth Highlights

✔️ 134% growth in monthly organic web form submissions
✔️ YoY keyword growth of over 1,200% at peak
✔️ Consistent month-on-month increases in leads and revenue-driving terms

Note: Leads are only web form submissions; these do not include live chat and phone calls. 

Own the Microsoft Services Space

We helped this Microsoft partner:

• Secure first-page and #1 positions for the UK’s most competitive search terms
• Rank above Microsoft themselves for specific services in organic listings
• Achieve national authority in key Microsoft cloud and digital transformation areas

Examples include:

• PowerApps Services (Dominated the PowerApps space nationally for all commercial money terms, no competitor came close)
• Microsoft 365 Migration
• SharePoint Services
• Dynamics 365 Setup
• Power BI Experts

Full Brand & Performance Overhaul

This success wasn’t just about rankings we rebuilt their digital foundation:

• Full brand refresh (logo, colours, visual language)
• Website rebuild with performance optimisation (Core Web Vitals 90+)
• New landing pages built around commercial-intent search queries
• Ongoing technical SEO, CRO and UX support
• Review strategy and trust signals to drive conversion

US Expansion

We also identified and supported international growth opportunities, particularly in the US. It was our team’s proactivity that identified the US opportunity. Our expansion roadmap has been adopted as part of their five-year global vision, proof that our strategy delivered well beyond SEO.

We think it’s important to communicate large opportunities when we identify them. This was a prime example of how SEO proactivity from an experienced Digital Media Partner drove a business into new markets, new mindsets and new directions.

Why It Worked

• Deep integration with internal marketing and sales teams
• Continuous adaptation to align with business goals
• Clear commercial KPIs tied to every deliverable
• Data-driven insight at every stage of delivery
• Experienced Digital Media Partners’ ability to support their needs across Web, SEO, Creative and Content.
• Our team have experience with other Microsoft Partners, IT companies and MVPs

Trusted by Other Microsoft Partners & MVPs

This success story is one of several. Digital Media Partner has also supported multiple Microsoft MVPs and certified partners across the UK and US with:

• Full website design and rebuilds

• Technical SEO and organic search strategies

• Brand modernisation and positioning

• Content architecture and Microsoft-aligned service page builds

Each of these partners has seen measurable improvements in rankings, engagement and lead quality, helping them compete with major players and establish themselves as thought leaders in their specialisms.