Maintaining Your Site Visibility
with SEO Migration Services

The most immediate, and most damaging, consequence of a botched migration. Broken redirects, lost pages and missing SEO signals mean search engines can no longer connect your new site to the rankings you’d earned, and your traffic drops off a cliff. For many businesses, it’s weeks or months before the damage is even fully understood, let alone recovered.

When pages are dropped, redirected incorrectly or stripped of their SEO elements during a migration, the keyword rankings attached to them disappear too. Your pages slip down the results, or out of them entirely, and the visibility you’d built up is handed straight to your competitors.

Without a full crawl and content audit before migrating, it’s all too easy for important pages to simply not make it across, landing pages, blog posts or product pages that quietly disappear in the move. Users hit dead ends, search engines find 404s, and the traffic and conversions those pages generated vanish with them.

Migrations fail in the planning as often as the execution. Skip the pre-migration benchmarking, audits and redirect mapping, and there’s no baseline to protect, skip the post-launch monitoring and issues like crawl errors, indexing problems and ranking drops go unnoticed until the damage is done. A migration isn’t finished on launch day; without a plan for both sides of it, small problems become lasting ones.

Migrations are riddled with technical traps, redirect chains, blocked crawlers, missing canonical tags, broken internal links, slow page speeds and misconfigured robots.txt files, to name a few. Individually they seem small, but each one makes it harder for search engines to crawl, index and rank your new site, and together they can quietly undermine the entire migration.